The Importance of Fair Trade Coffee Farming...

This week Brewed Awakening is proud to showcase a fair-trade coffee farm in Ethiopia that they have recently partnered with as part of a renewed initiative with Fair-Trade Coffee USA. Brewed Awakening is making strides towards rebuilding partnerships with fair-trade coffee farmers across the globe and in this case specifically, a local fair-trade coffee farm in Ethopia.  This initiative by Brewed Awakening to once again use fair-trade only coffee farmers and suppliers will ensure practices that are safe, healthy and environmentally sound for everyone involved.

Fair Trade Coffee

Fair-trade coffee practices are the principles that Brewed Awakening was founded upon.  Over the course of time the company shifted away from the practices that made the company stand apart from the competition for years.  Because Brewed Awakening has returned to fair-trade coffee practices only, the company is able to proudly stand behind the products that they offer to their consumers once again.

A fair-trade coffee farmer proudly shows off their harvest of coffee cherries for the day. 

Fair Trade Coffee Farms

According to the Global Exchange: “Fair Trade guarantees a minimum of $1.26/pound (a living wage) and access to credit at fair prices to poor farmers organized in cooperatives. These fair payments are invested in food, shelter, health care, education, environmental stewardship, and economic independence.  Fair Trade promotes socially and environmentally sustainable techniques and long term relationships between producers, traders and consumers.”  Because this area in Ethiopia is so poverty stricken many farmers choose to harvest khat, which is a leafy narcotic in an attempt to make money. 

Brewed Awakening Procurement Specialist, Chris Bacon, meets with a 

fair-trade coffee farmer who shows him what the perfect coffee cherry looks like.

In fact, the Global Exchange explains that in this area farmers are actively uprooting coffee crops in order to plant khat to survive.  Situations like this make it so apparent as to why it is so important to partner with fair trade farms, to change this dynamic and make the world a better place, one community at a time.  So much is invested not only in people but also in the community because of fair trade practices and this is what makes Brewed Awakening proud to partner up with farms just like this one in Ethiopia.  This particular farm employs close to 100 workers who spend their time trying to make a difference in not only their community but also the world.   

SEO Keywords

Meta Tags: Fair-trade, Brewed Awakening, Fair-trade coffee, fair-trade suppliers, socially responsible, developing countries, coffee industry, company values, mistakes, scandal, foundation, ideals, ethical, coffee beans.

The SEO keywords cover almost every aspect of the crisis that Brewed Awakening is facing as a result of the revelation of not using fair-trade coffee suppliers in the past.  The message the company is now trying to convey is that they have moved back to the original business values that the company was founded on.  The SEO keywords cover every phase of the scandal and should work well to ensure a strong presence as far as SEO is concerned.  However, keywords are not only about SEO, they are actually the words that are the foundation of a company’s marketing plan (Mothner, 2010).

References

Global Exchange. (2016).  Retrieved from

http://www.globalexchange.org/fairtrade/coffee/cooperatives

Left Image: http://superfastfoodfuda.blogspot.com/2012/07/fairtrade-coffee.html

Mothner, M. (2010).  5 secrets to selecting highly-effective SEO keywords.  Retrieved from

http://www.inc.com/guide/2010/06/picking-effective-seo-keywords.html

Right Image: http://www.blackgoldfoundation.org/twin-a-pioneer-leader-and-innovator-of-the-

fair-trade-movement/